This past week, the REBBL team celebrated National Mushroom Day with an integrated campaign leading up to the fun(gi) holiday on October 15th. As a brand deeply rooted in celebrating the best of the Plant Queendom through our super herb powered beverages, we had a lot of fun rallying around medicinal mushrooms, and ultimately driving awareness to our favorite ‘shroom of them all, reishi mushroom.
By engaging our Tribe with all-things-mushroom in media, social giveaways, and field activity, we collectively spread the #MagicOfMushrooms far and wide.
In case you missed it, here are a few highlights from the (many) mushroom moments we experienced over the last couple of weeks:
“The Magic Of Mushrooms”
Facebook Live with Ashley Koff, RD
Our partner Ashley Koff, RD hosted our first ever Facebook Live event as we geared up for National Mushroom Day. View the full session below to discover everything you wanted to know about reishi and more.
We are talking mushrooms! Mushrooms are so deeply nourishing for our bodies, especially our favorite – reishi! – but do you know how to enjoy them deliciously? Ashley Koff RD LLC has better mushroom tips tools & resources + we are giving away prizes!Featuring our friends Health-Ade, Om, Organic Mushroom Nutrition, and Back to the Roots 🙂
Posted by REBBL on Wednesday, October 11, 2017
Magic Of Mushrooms feature in HuffPo
Our partner Amie Valpone of The Healthy Apple spread the #MagicOfMushrooms in this HuffPo feature. Consider this the Beginner’s Guide to understanding the amazing functional properties of the revered adaptogen, reishi.
National Mushroom Day on ABC
Our partner Mia Syn, RD appeared on the Lowcountry Live morning show on the South Carolina ABC affiliate showcasing our reishi products, among some mushroom-forward dishes for National Mushroom Day.
Sweet Potato Soul
Another one of our partners, Sweet Potato Soul, shared a “What I Eat in A Day” video highlighting her favorite on-the-go ways to consume medicinal mushrooms, including our Reishi Cold-Brew and Reishi Chocolate Elixirs. She also created a blog post highlighting the many functional benefits of the “Divine Mushroom of Immortality”.
Rachael’s Good Eats Shares the #MagicOfMushrooms
Another exciting engagement was our partner Rachael DeVaux’s feature on her local Seattle news station. During this segment, Rachael was able to amplify our #MagicOfMushrooms efforts by speaking to the benefits of adaptogenic mushrooms and showcasing several of our super herb powered beverages.
While these highlights just barely scratch the surface of the excitement we saw around National Mushroom Day, we hope these engagements can act as tools as you begin your journey discovering the Magic of Mushrooms. Thank you for joining us in our continual celebration of the Plant Queendom and all it has to offer.