PRODUCT PHILOSOPHY





WE ARE REBBL®

…a band of revolutionaries for the greater good. We were born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world.

As modern day Botanical Treasure-Hunters grounded in ancient herbal wisdom, our expertise is identifying and gathering the very best the Plant Queendom has to offer.  We curate these diverse, ethically sourced whole Roots, Extracts, Berries, Barks, and Leaves into delicious beverages with vibrant flavors that deliver your daily dose of exceptional goodness.

OUR STANDARDS

 

True taste

Our elixirs are Soulfully Crafted to taste creamy and indulgent. What you taste is what you get – the whole ingredients and herbs – that’s it. Since we don’t use gums, natural flavors, or thickeners, there’s no tastebud trickery. Just pure honest sensory delight.  Through the art of food and taste, we welcome our Tribe to the world of plants, to the world of REBBL.

Organic

Every. Single. Ingredient. we use is organically grown for your health and wellbeing, and for the health and well-being of the farmers, the soil, and the water used in its cultivation.

Fair Trade

We support fairly-traded ingredients whenever they are available and sourced from indigenous communities, empowering them to thrive.

Real ingredients

REBBL® is made from real foods and ingredients you can pronounce that come from the earth. We believe in the wisdom of the Plant Queendom TM and respect the natural wellness-promoting complexity of whole foods.

Efficacy

Every super herb is used at levels that correspond to traditional levels. If we can’t use a super herb at meaningful, efficacious levels, then we won’t use it at all.

Driving impact

It is our calling to fight human trafficking through impact sourcing and supply chain in partnership with the non-profit Not For Sale. In doing so, we must address climate change, which is inextricably linked to human trafficking. This helps to protect vulnerable communities from ever being trafficked.  In addition, we donate 2.5% of the net sales of every bottle sold to Not For Sale to rehabilitate those who’ve already been affected.

 
We wish you a life of love & fullness. 
.