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REBBL was born out of a passionate collaboration between global thought-leaders to identify an innovative solution to uplift vulnerable communities around the world

TheStory

February 2011

Dave Batstone, Founder of Not For Sale and Co-Founder of REBBL, brought together global thought-leaders at Montara Circle to create an innovative, sustainable business solution to the human trafficking problem in Peru. In attendance were investors, an agronomist, and a baseball player, amongst others. What emerged was the concept of crafting a beverage from native ingredients grown in regions in need of economic empowerment, in turn, creating dignified, sustainable livelihoods for these communities and reducing the risk of trafficking and exploitation.

March 2011

With the beverage theory in mind, Not For Sale set out to find someone with true passion, grit, and innovation to formulate what would become a functional and equally indulgent-tasting product. In came Palo Hawken with a wealth of experience in the natural products industry, and just the magic that would marry his love of herbalism and botanical-inspired beverages, ultimately infusing the marketplace with something never done before.

January 2013

REBBL enters into the world, bringing ancient wisdom into the modern landscape through herbal Tonics, debuting at natural food stores across Northern California. Importantly, embedded into the DNA of REBBL was a commitment to impact. 2.5% of the net sales of every bottle sold would be donated back to Not For Sale to support the co-creation of a future without human trafficking while uplifting the lives of survivors.

July 2014

REBBL welcomes the Elixir line, delivering similar efficacious super herbs, but this time, in creamy coconut-milk, making for an indulgent and deeply nourishing experience at every occasion -- whether that be a midday pick-me-up, or a go-to breakfast staple.

September 2015

Sheryl O'Loughlin joins REBBL as CEO/Chief Love Officer, coming with an extensive background in growing organic, purpose-driven companies like Clif Bar and Plum Organics, and teaching entrepreneurial students at Stanford University.

April 2016

<b>In come the Proteins!</b> REBBL's portfolio expands beyond its core Elixir line, introducing plant-based protein beverages with super herbs for endurance and recovery. Meanwhile, the Elixirs begin to expand nationally, reaching more consumers with the power of plants, and ultimately, making for greater impact. REBBL continues to impact source and donate 2.5% of net sales back to Not For Sale to support survivors of trafficking, uplift communities, and prevent their vulnerability to future trafficking.

September 2016

REBBL makes the tough decision to say goodbye to the beloved Tonic line, deciding to focus on the core Elixir and Protein lines, making way for even more creamy, indulgent, coconut-milk based innovations to come.

March 2017

REBBL's innovation continues with the launch of three new line extensions -- a couple of Elixirs and a Protein, all debuting at Expo West and nationally in Whole Foods Market.

August 2018

After just launching its first ever fruit-forward line extensions nationally, REBBL continues to be one of the fastest growing functional beverages in the market. With national distribution setup in their core natural channel and distribution expanding rapidly in the conventional space, their impact has spread far and wide. To date, REBBL has donated more than $754,000 to Not For Sale.

TheStory

Swipe through to learn about the REBBL story

February 2011

Dave Batstone, Founder of Not For Sale and Co-Founder of REBBL, brought together global thought-leaders at <b>Montara Circle to create an innovative, sustainable business solution</b> to the human trafficking problem in Peru. In attendance were investors, an agronomist, and a baseball player, amongst others. What emerged was the concept of crafting a beverage from native ingredients grown in regions in need of economic empowerment, in turn, creating dignified, sustainable livelihoods for these communities and reducing the risk of trafficking and exploitation.

March 2011

With the beverage theory in mind, <b>Not For Sale</b> set out to find someone with true passion, grit, and innovation to formulate what would become a functional and equally indulgent-tasting product. In came <b>Palo Hawken</b> with a wealth of experience in the natural products industry, and just the magic that would marry his love of herbalism and botanical-inspired beverages, ultimately infusing the marketplace with something never done before.

January 2013

<b>REBBL enters into the world,</b> bringing ancient wisdom into the modern landscape through herbal Tonics, debuting at natural food stores across Northern California. Importantly, embedded into the DNA of REBBL was a commitment to impact. 2.5% of the net sales of every bottle sold would be donated back to Not For Sale to support the co-creation of a future without human trafficking while uplifting the lives of survivors.

July 2014

REBBL welcomes the <b>Elixir line,</b> delivering similar efficacious super herbs, but this time, in creamy coconut-milk, making for an indulgent and deeply nourishing experience at every occasion -- whether that be a midday pick-me-up, or a go-to breakfast staple.

September 2015

<b>Sheryl O'Loughlin joins REBBL</b> as CEO/Chief Love Officer, coming with an extensive background in growing organic, purpose-driven companies like Clif Bar and Plum Organics, and teaching entrepreneurial students at Stanford University.

April 2016

<b>In come the Proteins!</b> REBBL's portfolio expands beyond its core Elixir line, introducing plant-based protein beverages with super herbs for endurance and recovery. Meanwhile, the Elixirs begin to expand nationally, reaching more consumers with the power of plants, and ultimately, making for greater impact. REBBL continues to impact source and donate 2.5% of net sales back to Not For Sale to support survivors of trafficking, uplift communities, and prevent their vulnerability to future trafficking.

September 2016

REBBL makes the tough decision to say goodbye to the beloved Tonic line, deciding to focus on the core Elixir and Protein lines, making way for even more creamy, indulgent, coconut-milk based innovations to come.

March 2017

REBBL's innovation continues with the launch of three new line extensions -- a couple of Elixirs and a Protein, all debuting at Expo West and nationally in Whole Foods Market.

August 2018

After just launching its first ever fruit-forward line extensions nationally, REBBL continues to be one of the fastest growing functional beverages in the market. With national distribution setup in their core natural channel and distribution expanding rapidly in the conventional space, their impact has spread far and wide. To date, <b>REBBL has donated more than $754,000 to Not For Sale.</b>

 

We are working hard to

 be a regenerative business

of the future, today

We are part of a living system that includes:

 

Our Customers:

We commit to using only pure, plant-based ingredients in everything we create. Every super herb is used at levels that correspond to traditional levels of efficacy. If we can’t use a super herb at meaningful, efficacious levels, then we won’t use it at all. We refuse any gums, added flavors, or thickeners.

 

Our Grower Partners:

Through ethical, impact sourcing practices we develop community, prevent worker exploitation and work to ensure our farmers receive fair wages, access to health care, water, nourishing food and education as well as protection of their rights.

 

Our Communities:

We commit to creating a future without human trafficking in partnership with Not For Sale. We donate 2.5% of net sales to support Not For Sale in providing shelter, education, healthcare, legal services, and job training for survivors of exploitation. We support our valued partners to thrive and build self-sustaining, resilient communities all over the world.

 

Our Planet:

Climate change is inextricably linked to supply chain and human trafficking, and we are committed to doing our part as a business to reverse the effects of global warming.

REBBL is always USDA Organic and
ORGANIC certification means no GMOs.